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KAD Models – Featured Customer

Established in 2012, KAD Models is a small, yet steadily growing prototype machine shop, which originated in the San Francisco Bay Area and has since opened its second location in Vermont. They have been a regional leader in the advanced manufacturing space for many years, and operate in close connection with other machine shops and related businesses like turning facilities, anodizers, welders, and more. KAD Models staff is comprised of diverse occupational backgrounds (e.g. mechanic, industrial engineer, blacksmith, etc.). Further, they have invested into their local community college and technical training programs to support an expanding talent pipeline for advanced manufacturing.

Brian Kippen is the owner & founder of KAD Models & Prototypes, Inc. Before launching KAD with model maker John Dove, Brian worked as the Director of Operations at A&J Product Solutions and a machinist at Performance Structures. Brian is drawn to the challenge of making design concepts into reality, and motivated by the ever-changing landscape of machining. Brian took time to speak with us about KAD Models, his experiences, machining techniques, and so much more.

Can you give us a little background on how KAD Models was started?

I worked for a few years repairing automobiles, then following high school, I attended college for about three weeks. After some strong encouragement from my mom, I moved out west. I joined the Marines, broke both of my feet, and was honorably discharged. Then, I got my broken foot in the door at a machine shop and knew what I wanted to be when I grew up. After years of working as a machinist, I went into business with one of my previous employers. After a year and a half, the partnership degraded and I made the decision to buy out my partner.

It’s been really gratifying to see the business grow and get to know different types of customers as the shop’s reputation spreads. One of the reasons I wanted to start my own shop is that I really wanted to see the industry evolve in a new way, to better meet people’s needs. It’s been really great to see that decision and the investments I’ve made in building KAD pay off.

We produce approximately $1.5M of parts for 100+ distinct clients each year.  Since its founding in 2012, KAD has continued on a steady path of growth, adding staff, equipment, and clients without marketing or advertising. We build a broad range of products such as automotive drive axles, silicone cardiovascular valves, and fully functional consumer product models. Due to the nature of prototyping, no component is outside of the realm of possibility. 

What machines are currently in your shop?

We use Haas CNC machines. At our West coast facility, we have six machines, five vertical 4 AXIS machining centers with capacities up to 26” Y AND 50” X and one 5 AXIS universal machining center. At our East coast facility, we currently have two new CNC ONE 3 AXIS and one 5 AXIS universal machining center paired with a Trinity Automation AX5 robotic cell. I decided to get a 5 axis milling machine earlier last year because I felt we should invest before the absolute necessity arose. I’m excited about the creative options it opened up and it’s been fun to put it to good use. We are currently using both Fusion 360 and Surfcam software.

What sets KAD Models apart from the competition?

Our quick turnaround time of 3-5 days with our ability to tackle very complex parts sets KAD apart from a majority of manufacturers.

I also think our willingness to really dig in with the client and get to know what they need and why. We have a really creative team here at KAD and thrive at not only building complex parts, but helping industrial designers and engineers think through manufacturing, design, and usage requirements to build the simplest, most effective product we can. I’ve created prototypes before, just from a conversation with someone – not even a CAD drawing. It’s these types of interesting challenges that made me want to be a machinist in the first place and that keeps me engaged and excited day-to-day.

KAD Models is an innovative company. Can you speak about what innovations KAD makes?

Well, KAD works with some of the most innovative companies out there, across all kinds of industries: medical devices, aerospace, automotive, and consumer electronics. We help people at the forefront of innovation bring their ideas to life, so I’d say innovation is basically our bread and butter. As far as our innovations in process, as I said before, KAD has a really creative team. Since we are well known for prototyping and since prototype manufacturing need not follow all the common work holding rules, we break them on a daily basis.

What is your favorite part of your job?

I love the challenge of taking on seemingly impossible ideas and turning them into tangible things. I’m really satisfied when I can come home after a long day and have held the things I’ve made in my hands. I’m also really proud to be a business owner. It’s incredibly rewarding to see a team you’ve taught and grown to take on and be inspired by the same types of problems as you. It’s been really cool to see what we’ve been able to accomplish for our clients. My personal passion remains automotive.  KAD has reverse-engineered many no longer available automobile components and designed parts that upgrade vintage Datsuns.

Why is high-quality tooling important to you?

In prototyping, you often get one chance in order to make deadlines. High quality and high-performance tools allow you to get this done without question. Given 95% of our tooling is either Helical or Harvey, I would say that high-quality tooling helps us out on a daily basis. We also use High Efficiency Milling (HEM) techniques, which Helical is optimized for. We find with long cutters and with deep pockets, HEM is almost a must.  Often though, on shallow areas, it’s overkill.  As with salt, there can be too much. 

If you could give one piece of advice to a new machinist what would it be?

Fail fast and fail often. Then learn from your mistakes. 

I think the biggest thing is getting to know other machinists, learning other methods, and being open to alternative ideas. It’s important to keep your mind open because there’s always more than one way to machine something. One of the things I’ve found most rewarding about running my own shop is getting to set the tone of how we work with other shops and adjacent industries. I’m really passionate about the manufacturing community as a whole and I’m glad blogs like this exist to help draw connections amongst us.

Also, don’t be afraid to challenge the status quo. I love working with new machinists because they bring different ideas to the table. That’s really important for innovation and to keep us all moving forward.

Feel free to check them out at www.kadmodels.com or on Instagram @kadmodels or stop by their west coast shop in California or new east coast location in Vermont.

New Dublin Ship Fittings – Featured Customer

New Dublin Ship Fittings was established in 2017 by Lucas Gilbert, and is located on the scenic south shore of Nova Scotia, Canada.  Lucas began his career with a formal education in machining and mechanical engineering. In the early 2000’s, Lucas got into the traditional shipbuilding industry made famous in the region he grew up in, Lunenburg County, Nova Scotia. It is then when Lucas identified the need for quality marine hardware and began making fittings in his free time. After some time, Lucas was able to start New Dublin Ship Fittings and pursue his lifelong dream of opening a machine shop and producing custom yacht hardware.

Lucas was our grand prize winner in the #MadeWithMicro100 Video Contest! He received the $1,000 Amazon gift card, a Micro-Quik™ Quick Change System with some tooling, and a chance to be In the Loupe’s Featured Customer for February. Lucas was able to take some time out of his busy schedule to discuss his shop, how he got started in machining, and the unique products he manufactures.

How did you start New Dublin Ship Fittings?

I went to school for machine shop and then mechanical engineering, only to end up working as a boat builder for 15 years. It was during my time as a boat builder that I started making hardware in my free time for projects we were working on. Eventually, that grew into full-time work. Right now, we manufacture custom silicon bronze and stainless fittings only. Eventually, we will move into a bronze hardware product line.

Where did your passion for marine hardware come from?

I’ve always loved metalworking. I grew up playing in my father’s knife shop, so when I got into wooden boats, it was only a matter of time before I started making small bits of hardware. Before hardware, I would play around making woodworking tools such as chisels, hand planes, spokeshaves, etc.

What can be found in your shop?

The shop has a 13”x 30” and 16”x 60” manual lathe, a Bridgeport Milling Machine, Burgmaster Turret Drill Press, Gang Drill, Bandsaw, 30-ton hydraulic press, #2 Hossfeld Bender, GTAW, and GMAW Welding Machines, as well as a full foundry set up with 90 pounds of bronze pour capacity. We generally only work in 655 silicon bronze and 316 stainless steel.

What projects have you worked on that stand out to you?

I’ve been lucky to work on several amazing projects over the years. Two that stand out are a 48’ Motorsailer Ketch built by Tern Boatworks, as well as the 63’ Fusion Schooner Farfarer, built by Covey Island Boatworks. Both boats we built most of the bronze deck hardware for.

I’ve made many interesting fittings over the years. I prefer to work with bronze, so I generally have the most fun working on those. I’m generally the most interested when the part is very
challenging to make and custom work parts are often very challenging. I’m asked to build or machine a component that was originally built in a factory and is difficult to reproduce with limited machinery and tooling, but I enjoy figuring out how to make it work.

Why is high-quality tooling important to you?

When I first started I would buy cheaper tooling to “get by” but the longer I did it, the more I realized that cheaper tooling doesn’t pay off. If you want to do quality work in a timely fashion, you need to invest in good tooling.

What Micro 100 Tools are you currently using?

Currently, we just have the Micro 100 brazed on tooling but we have been trying to move more into inserts so we are going to try out Micro’s indexable tooling line. After receiving the Micro-Quik™ Quick Change System, we are looking forward to trying out more of what (Micro 100) has to offer. This new system should help us reduce tool change time, saving us some money in the long run.

What makes New Dublin Ship Fittings stand out from the competition?

I think the real value I can offer boat builders and owners over a standard job shop is my experience with building boats. I understand how the fitting will be used and can offer suggestions as to how to improve the design.

If you could give one piece of advice to a new machinist what would it be?

The advice I would give to new machinists is to start slow and learn the machines and techniques before you try to make parts quickly. There is a lot of pressure in shops to make parts as fast as possible, but you’ll never be as fast as you can be if you don’t learn the processes properly first. Also, learn to sharpen drill bits well!

Axis CNC Inc. – Featured Customer

Axis CNC Inc was founded in 2012 in Ware, Massachusetts, when Dan and Glenn Larzus, a father and son duo, decided to venture into the manufacturing industry. Axis CNC Inc has provided customers with the highest quality manufacturing, machining, and programming services since they’ve opened. They specialize in manufacturing medical equipment and have a passion for making snowmobile parts.

We sat down with Axis CNC Inc to discuss how they got started and what they have learned over there years in the manufacturing world. Watch our video below to see our full interview.

How to Advance Your Machining Career: 8 Tips from Machining Pros

Since we began shining a light on Harvey Performance Company brand customers via “In the Loupe’s,” Featured Customer posts, more than 20 machinists have been asked to share insight relevant to how they’ve achieved success. Each Featured Customer post includes interesting and useful information on a variety of machining-related subjects, including prototyping ideas, expanding a business, getting into machining, advantages and disadvantages of utilizing different milling machine types, and more. This post compiles 8 useful tips from our Featured Customers on ways to advance your machining career.

Tip 1: Be Persistent – Getting Your Foot in the Door is Half the Battle

With machining technology advancing at the amazing rate that it is, there is no better time to become a machinist. It is a trade that is constantly improving, and offers so many opportunities for young people. Eddie Casanueva of Nueva Precision first got into machining when he was in college, taking a job at an on-campus research center for manufacturing systems to support himself.

“The research center had all the workings of a machine shop,” Eddie said. “There were CNC mills, lathes, injection molding machines, and more. It just looked awesome. I managed to get hired for a job at minimum wage sweeping the shop floor and helping out where I could.

As a curious student, I would ask a million questions… John – an expert machinist – took me under his wing and taught me lots of stuff about machining. I started buying tools and building out my toolbox with him for a while, absorbing everything that I could.”

One of the best things about becoming a machinist is that there is a fairly low entry barrier. Many machinists start working right out of high school, with 12-18 months of on-the-job training or a one to two year apprenticeship. Nearly 70% of the machinist workforce is over the age of 45. The Bureau of Labor Statistics is predicting a 10% increase in the machinist workforce with opportunities for 29,000 additional skilled machinists by 2024, so it is certainly a great time to get your foot in the door.

Tip 2: Keep an Open Mind – If You Can Think of It, You Can Machine It

Being open-minded is crucial to becoming the best machinist you can be. By keeping an open mind, Oklahoma City-based company Okluma’s owner Jeff Sapp has quickly earned a reputation for his product as one of the best built and most reliable flashlights on the market today. Jeff’s idea for Okluma came to him while riding his motorcycle across the country.

“I had purchased what I thought was a nice flashlight for $50 to carry with me on the trip. However, two days in to the trip the flashlight broke. Of course, it was dark and I was in the middle of nowhere trying to work on my bike. I’m happy to pay for good tools, but that wasn’t what happened. Not only was there no warranty for replacement, there was no way to fix it. It was just made to be thrown away. That whole attitude makes me angry. When I got home, I decided I was going to put my new skills to work and design and build my own flashlight, with the goal of never running into an issue like I had on my trip ever again. I started by making one for myself, then four, then twenty. That was four years ago. Now I have my own business with one employee and two dogs, and we stay very busy.”

An awesome side benefit to working as a machinist is that you have all the resources to create anything you can dream of, like Jeff did with Okluma.

Image courtesy of Okluma.

Tip 3: Be Patient – Take Time to Ensure Your Job is Setup Correctly before Beginning

The setup process is a huge part of machining, but is often overlooked. Alex Madsen, co- owner of M5 Micro in Minnesota, has been working in manufacturing for more than 11 years. Alex is also a part owner of World Fabrication, and owns his own job shop called Madsen Machine and Design. Alex has spent countless hours perfecting his setup to improve his part times.

“It is certainly challenging to use little tools, but the key is to not get discouraged. You should plan on lots of trial and error; breaking tools is just a part of the game. You may buy ten end mills and break six, but once you dial one in it will last the rest of the job.

You should also make sure to put extra time and effort into understanding your machine when working on micromachining jobs. You need to know where there is any backlash or issues with the machine because with a tiny tool, even an extra .0003” cut can mean the end of your tool. When a difference of one tenth can make or break your job, you need to take your time and be extra careful with your machine, tool inspection, and programming before you hit run.”

Tip 4: Effort Pays Off – Long Hours Result in Shop Growth

Success isn’t earned overnight. That is especially true in the machining world. Becoming a good machinist takes a great deal of sacrifice, says Josh from Fleet Machine Co. in Gloucester, MA.

“Opening your own shop involves more than learning how to program and machine. You also need to be willing to sacrifice some of your free time by working long hours to build your business from the ground up. Being a great machinist is important, but you also need to understand the basics of business, and you need to be able to sell your service and maintain a certain level of quality to keep your customers coming back.”

Working hard is a common theme we hear from our featured customers. Brothers Geordan and Nace Roberts of Master Machine Manufacturing have similar advice.

“We often need to work odd hours of the day to maintain the business, but we do it in a way that makes sure we have our family time. There are many times where we will go home, have dinner and hang out with the family, and wait until they are all sleeping to go back to work until two or three a.m. We will get back home later that morning to sleep a little and have breakfast with the family and send them on their way before heading back into the shop.” Starting and growing a business takes time. Every machinist starts from the beginning and through hard work and determination, grows their business.

Image courtesy of Liberty Machine Inc.

Tip 5: Utilize Tooling from Quality Manufacturers – All Tooling Isn’t Created Equal

 

When it comes down to it, tooling is singlehandedly the biggest choice you will make as a machinist. Grant Hughson, manufacturing engineer at Weiss Watch Company who works as a manufacturing instructor in his spare time, reflected on the importance of tooling.

“Tool to tool accuracy and performance is vital in this business, especially with our extremely tight tolerances. High quality tools make sure that we get the same performance time after time without needing to scrap parts. This saves us valuable time and money.”

While opting for cheaper tooling can appear to be beneficial when just starting out, before long, machinists are losing time and money because of unpredictability. Jonathan from TL Technologies echoed this point, saying:

“We feel that if we invested so much in these high-end machining centers, it would be criminal to put insufficient tooling and holders into them. We found that by selecting the proper tool with the appropriate sciences behind it we have been able to create products with a cost per cut that is not only competitive, but required to stay current. By keeping the quality as high as possible on the part making side of things, we’ve insured as much ease and reliability into our downstream process as we could. Quality tooling also provides predictability and added safety into the workflow. High-quality carbide tooling is the lifeblood of the business.”

Additional Thoughts Regarding Boosting Your Machining Career With Tooling:

Don’t Cheap Out

  • “The additional cost is always worth the payoff in the end knowing that you have a tool that will produce quality parts and shave valuable minutes off your cycle times. The slightly higher cost of the Harvey/Helical product is small change compared to the long term cost savings associated with their performance” – Seth, Liberty Machine

Consistency is Key

  • “We know the performance we are going to get from the tools is consistent, and we can always rely on getting immaculate finishes. While using the Harvey Tool and Helical product, we can confidently walk away from the machine and come back to a quality finished part every time.” – Bennett, RIT Baja SAE

Superior Specialty Tools

  • “One of the greatest things that I’ve experienced over the past year and a half is flexibility. We’ve asked for some specific tools to be made typically, the lead times that we found were beyond what we needed. We went through the Helical specials division and had them built within a couple of weeks. That was a game changer for us.” – Tom, John Force Racing

“Having high quality tooling like Helical is essential. Helical tools help us maintain a much higher machining efficiency because of the outstanding tool life, while also achieving more aggressive run times. In addition, we are able to consistently keep high tolerances, resulting in a better final product.” – Cameron, Koenig Knives

Tip 6: Get With the Times – Join the Social Media Community

Social media is a valuable tool for machinists. With ever-increasing popularity in networks such as Facebook, LinkedIn, Twitter, and Instagram, there will always be an audience to showcase new and unique products to. We asked a few of our featured customers how they incorporated social media into their machining and the benefits that come along with it.

“A lot of our sales come through Instagram or Facebook, so I would recommend those platforms to anyone who is trying to start a business,” Jeff from Okluma said. “We have also had a lot of success collaborating with others in the community. Typically it is something we couldn’t do ourselves, or they couldn’t do themselves, so we share the labor and collaborate on some really cool items.”

Tip 7: Value Your Customers – Always Put Them First

“In the Loupe’s” featured customers repeatedly emphasized the importance of putting customers first. It’s a simple concept to master, and pays off immensely. Repeat customers tell you that you are doing something right, said Brian Ross, owner of Form Factory.

“We have kept our customers happy and consistently deliver parts on time, so we get a lot of repeat business. Word definitely gets around on how you treat people so we try to treat everyone with respect and honesty which is key to running a good business.” Jeff from Okluma takes great pride in his customer service, saying “we only sell direct to consumers through our website so we can control our lifetime warranty. It has worked really well for us so far, so we have no plans to change that right now. I care more about our customers than any retailer is able to.”

Image courtesy of MedTorque.

Tip 8: Never Stop Learning – Ask Questions Whenever You Can

Hopefully some of these tips from our featured customers stuck with you. To leave you with a quote from of Seth Madore, owner of Liberty Machine, “Don’t stop learning. Keep your ears open and your mouth shut,” “That old guy in the shop has likely forgotten more than you will ever learn. The amount of tools in your Kennedy box doesn’t mean you’re a good machinist. Some of the best toolmakers I knew had small boxes with only the common tools. Learn how to excel with limited resources. Ask questions, and own up to your mistakes.”

Master Machine Manufacturing – Featured Customer

Master Machine Manufacturing, or MMM USA, is a family-owned and operated machine shop based out of Tulsa, Oklahoma. Master Machine is a rapidly expanding company which has seen serious growth as both a job shop and as an OEM Manufacturer of their own Quick Vise Handles and Piranha Jaws for CNC machinists.

Brothers Geordan and Nace Roberts, along with their mother, Sherry Roberts, are the owners of Master Machine Manufacturing. With Geordan and Nace, we dove into topics like having a growth mindset, working smarter instead of harder, and expanding a “job shop” business while also creating and manufacturing their own OEM products.

Tell us a little about Master Machine’s history and the type of work that your company does.

Geordan: Master Machine has been in business since 1981. Our father, George Roberts, started the business. At the beginning it was a pretty typical manual machine shop operating primarily as a job shop. As Nace and I got older, Dad introduced us to the business and we started working there part-time, eventually transitioning into full-time employees. In 1996, we transitioned to high precision machining with our first CNC machine – a Haas VF1, and we kept adding new CNC machines from there.

Nace and I took over in 2013 after our Dad passed. We had to make the transition from managers and shop foreman to owners and dealing with customers. We now own and operate the business with our mother, Sherry Roberts.

master machine

Geordan, Nace, Sherry, and the rest of the MMM USA team at IMTS with Mark Terryberry from Haas Automation

At its core, Master Machine is a job shop that does a lot of high precision machining. We work on things like lab test equipment, parts for the aerospace industry, and a lot of parts for the oil and gas industry. More medical jobs and odd things like parts for off-road racing have started to come in recently as well. One cool thing about us is that we have the unique ability to operate as a job shop, but also to design and manufacture our own products. Many of your readers have probably seen some of our vise handles and jaws in use online, especially on Instagram.

Your MMM USA Jaws and Vise Handles have become extremely popular in the CNC machining community. Where did you get the idea for that product?

Geordan: We had been using other brands of vise handles and jaws for a long time and got tired of buying products that were cheap and didn’t work well. We had this idea for a while, so in 2013 when things started to slow down a little bit, we had an opportunity to spend some time and design our own products. It was just about 2 years ago that we designed our first vise handle and Piranha Jaws. After using social media, showing them off at IMTS and other Industrial Trade Shows, they really started to take off. Our vise handles and jaws have really started to become a business of their own over the past couple of years.

vise handle

Can you breakdown the shop for us? What are you working with in terms of shop size, machine capabilities, and software?

Nace: We operate as a 100% debt-free company, so we grow as we need to. We have been at our current location for 10 years with 5-7 different additions along the way. Our shop is now spread across 10,300 square feet.

We currently have 18 CNC milling machines, including our original machine, the 1996 Haas VF1. We have been growing very fast over the past 10 years. From 2004-2007, we only had 3 CNC mills, and we have acquired the other 15 machines all in the last decade. We like buying from companies that make their products right here in the USA, so we have grown our shop through the Haas line of machines. Almost everything we own here is made by Haas Automation. In fact, our Haas VF4 and our 5-axis Haas UMC750 are some of our biggest mills in the shop right now.

Geordan: We also have other capabilities in the shop. We can do welding, painting, surface grinding, and we have a nice setup of bar feeders and lathes. For software, we use a lot of BOBCAD V31 for our 4th and 5th axis mill programming and all of our lathe programming, Nace uses a lot of Autodesk Fusion 360 for the mill side of things.

For inspection, we have many inspection tools, including a Fowler Z-Cat CMM that can measure down to +/- .0002″ for our most high precision jobs.

How did you guys first get involved in manufacturing?

Geordan: I started machining with my Dad at age 13, and got into it full-time after high school, but was not yet fully committed. At this point, I learned manual and CNC machining entirely through working with my Dad and my Uncle.  It wasn’t until my Uncle, the main machinist in our shop, decided to split off and start his own shop that I was faced with a more urgent need to commit to the family business. So I decided to make manufacturing a full time career move and started learning fixturing, programming, and everything I needed to know to be successful. We still have a great relationship with my uncle and his shop and I wouldn’t be where I am today without him stepping out on his own.

Nace: I didn’t know what I wanted to do with my life. I just knew I wanted to make money, and a lot of money. I was actually in college for radiology and physical therapy, but I didn’t like the layout of the career path. I could not convince myself to wait to start making real money until I had finished a long education and received a license 6-8 years down the road.

Instead of physical therapy and radiology, I started taking more computer engineering courses and learned a lot about programming and technology. After my uncle left, I told my Dad I would like to be a bigger part of the business and take what I knew from my computer programming classes and apply it to the shop. Within a year I had gone from never running a CNC to fully doing everything on the machine. My computer programming skills definitely helped me make the transition into CNC machining and programming.

master machine

As a second generation owner of a family business, how do you stick to those family values while also rapidly expanding the business?

Nace: We have grown a lot with our systems and technology, but our culture has also changed since we took over. We educated ourselves on workplace culture and maintaining a positive work environment. When we were kids, Dad worked probably 100 hours a week and we were always fortunate that he was able to provide us with food, clothes, and a roof over our heads. But no matter how hard he worked, he can’t replace the time with us that was spent working.

One of the major improvements we focused on was trying to maintain repeatability. Everything in the shop is labeled in boxes and readily available for our employees. Ultimately, we want to do everything we can to make it easy as possible for our employees. We want to work smarter, not harder, so there is more time for our employees to spend with family and not spend their lives in the shop.

As owners, we often need to work odd hours of the day to maintain the business, but we do it in a way that makes sure we have our family time. There are many times where we will go home, have dinner and hang out with the family, and wait until they are all sleeping to go back to work until 2 or 3 a.m.. We will get back home later that morning to sleep a little and have breakfast with the family and send them on their way before heading back in to the shop.

Working with family, we have to remind ourselves that business is business, and outside of business it is all about family. It can be tough to differentiate those two, but you have to. We went to business counseling and learned how to respect family members and build up the team while also making tough business decisions. We have our tough moments at the shop, but at the end of the day this is still your family. You can’t carry any frustration with other family members outside of those shop doors and into the home.

mmm usa piranha jaws

What are some other things you have done to maintain your “Work Smarter, Not Harder” mantra?

Geordan: One of the first things we did was look into getting more tooling and better tooling. We paid more for tools that can push harder and faster, and last longer. When Dad ran the shop, he would just buy whatever he thought we could afford and still get the job done. Now as CNC technology and advanced CAM systems have improved, the need for quality tooling is extremely important. Finding the best and most reliable tools helped take our shop to the next level and that is where Harvey Tool and Helical come into play.

Nace: We like to be the “purple cow” of the industry, differentiating ourselves in any way that we can. We strive to maintain a certain level of quality across our website, our Instagram page, our products, and the entire business as a whole. We are proud to support products made in the USA and keep supporting American manufacturing to help keep the business thriving in our shop and others. We are always happy to support companies like Haas, Harvey Tool, Helical, and many others who are doing it all right here in the USA.

What are some of your “go-to” Harvey Tool and Helical products?

Geordan: The Helical Chipbreaker End Mill for Aluminum is key for making our vise handles. We use the ½” end mill and run it at 10k RPM, 300 IPM with a .700” DOC and 40% stepover. We can push those tools harder than others while also maintaining our product’s quality. We also rely heavily on Helical’s HEV-5 for our steel applications.

One of our favorite and most-used tools is the Harvey Tool 90 Degree Helically Fluted Chamfer Mill. We use the 3-flute style on everything that isn’t Aluminum because we can simply push it faster and harder than anything else that we have tried.

master machine

Nace: We actually keep a ton of other Harvey Tool and Helical products in our Autocrib. It made sense for us to get an inventory system, and we got a great deal on a system during the recession. Industrial Mill & Maintenance Supply got us hooked up with an Autocrib and a ton of tools, and they have been great at supplying it whenever we need more. It has helped a lot having an inventory system like that. It is reassuring to know that we have the best tools ready on hand so we can eliminate any potential downtime.

Master Machine is everywhere in the online machining community, specifically on Instagram. How has online marketing and social media changed the way you promote your business?

Geordan: Most people who run businesses seem to just hope that the word of mouth gets out there, or they have a website and hope it just goes viral one day and gets some attention. With the way the Internet is so crowded these days, you have to do something more to stand out. On our side, we have boosted our business through the use of paid online advertising with Google, boosting our SEO (Search Engine Optimization) to rank higher in search results, and being heavy users of social media like Instagram.

When I started the Master Machine Instagram account, I was really just using it to see what other machinists were doing. It was actually only a personal account for my use. I was skeptical of Instagram because of the Facebook community of machinists. I always viewed Facebook as a little more negative and less productive, while the Instagram community was much more collaborative.

mmm usa

I started by following people like Aeroknox, Kalpay, John Saunders, Bad Ass Machinists, and Tactical Keychains. I immediately noticed how helpful everyone was. I started posting as a business just about 2 years ago, when I posted our first version of the vise handles. Almost immediately people started asking to buy them. We were blown away by the response.

We didn’t set out to create something new with these handles, but by getting our name out there and filling a need for people following us, the hype continued to grow and grow and grow. Instagram has been a great tool for that aspect of the business, especially. We now have around 15 distributors across the US who are carrying our products, and are getting some great momentum. We also sell a lot of our products direct on our website, and 99% of that probably comes through Instagram.

Nace: We have actually landed distributors through someone following us online and going to their integrated distributor asking for our products. The distributor then called us and asked if they could carry our product on their shelves. Other online connections have also helped us land distributors through simple messages and phone calls.

Where do you see MMM USA in 10 years?

Nace: That’s a tough question…

At the shop, we always stress four major actions: Define, Act, Measure, and Refine. In our eyes, there are always better ways to do things and improve our processes. We hire people to have a growth mindset, and so we are redefining our future every day through our continual improvement process. We strive to always have that growth mindset to figure out how to do a job more efficiently. With constant improvement always taking place, it is hard to nail down exactly where the shop will be in 10 years, 5 years, or even 1 year from now. One thing is for sure – we will be successful.

Geordan: Something we do want to focus on is creating new assets, exploring new ventures, and doubling in size every year. We want to continue to release new products to build out our own product line and have MMM USA distributors worldwide.

Back in the day, Kurt Workholding was just a job shop, and now they are one of the most recognized workholding brands in the CNC machining industry. It is really hard to say where this ends or goes, but we think we have a bright future as both a job shop and as a supplier of our own OEM products for manufacturing.

vise handles

Are you currently hiring new machinists? If so, what qualities and skills do you look for?

Geordan: Every Tuesday we have an open interview at 4 PM. As you can imagine, with our company’s growth, we are constantly hiring. We are looking for people that are positive that have a growth mindset who can grow within the company. We always believe we can promote from within. Most of our people have been at Master Machine for 10-15 years because we can always move people up closer to the top and help them advance in their careers as we grow.

Nace: We are really focused on finding people with good attitudes, and people who want to be here. Skilled machinists are great, but they can be rare, so attitude and fitting in with the culture is huge. We can always take a good attitude and train the skill level up, but we can’t take a good skill level and change the bad attitude. We want team members who will coach each other up and help improve the team as a whole. We love working together and supporting the business together in every aspect of the business.

master machine

What is the best advice you have ever received?

Geordan: We really like “Notable Quotables.” Here are a couple of our favorites.

“The pen is for remembering, and the mind is for making decisions.”

We only have so much brain power to make crucial decisions, so we write all the day-to-day action items down on our checklists to make sure nothing is left undone. That frees our minds up from having to remember every little piece of the business so we can save that brain power for strategic decision making moments. We must be proactive and not reactive as we lead our team.

Nace: “Your employees want to follow someone who is always real, and not always right.”

As a leader, you need to take responsibility when you screw up, and be open with the team. Let them be a part of fixing the problem, and approach every situation looking at the positive.


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